Dr. Pavlina Kröckel
Dr. Pavlina Kröckel
Research Projects
- Trustable and Responsible AI (TR-AI) for decision support in healthcare (Habilitation Project)
- Intelligence-driven strategies and tactics in team sports
Course Responsibilities
Awards
- HICSS 2024 Best Paper Award for the Information Technology in Healthcare Track
- DOSB Wissenschaftspreis 2019/20
- Fakultätsfrauenpreis 2022
Work Experience
2011-2012 | Student Research Assistant at Fraunhofer Supply Chain Services Nuremberg |
2012-2013 | Student Research Assistant at the Chair of Information Systems II of the University of Erlangen-Nuremberg |
2012-2013 | Intern at adidas Group, Global IT, CoE Marketing |
2013-2019 | Ph.D. student at the Chair of Information Systems II of the University of Erlangen-Nuremberg |
2019 – 2021 | Post-Doc and Consultant Smart Data in Football, RedBull Football Academy Salzburg |
Since 2022 | Habilitation candidate |
Since 11/2023 | Consultant at Lichtenberg Forschungsgesellschaft mbH |
Education
1985 | born in Bulgaria |
2003 | Abitur in Macedonia |
2003-2007 | International Relations, Bachelor Degree at SWU Neofit Rilski, Blagoevgrad, Bulgaria |
2010-2013 | International Business Studies, Master of Science at University of Erlangen Nuremberg |
2013-2019 | Ph.D. studies |
Publications
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Supervised Student Reports (excerpt)
- Trustworthy data sharing in healthcare: A blockchain-based concept and prototype(in cooperation with Swinburne University of Technology, Melbourne)
(Jan Miltner; Master Thesis; 2022/23) - The business and patients value of trusted data sharing within and between stakeholders in healthcare – lessons learned from explorative studies on private blockchains in healthcare(in cooperation with Swinburne University of Technology, Melbourne)
(Jule van de Logt; Master Thesis; 2022/23) - Design and implementation of an analytical football database to support data-driven decision making in sports
(Marvin Habermann; Master Thesis; 2016) - Wearable technology in amateur football – A case study
(Adrian Pomayr; Bachelor Thesis; 2017) - Tracking in handball – An overview and analysis of the potential opportunities
(Björn Eberhardt; Bachelor Thesis; 2016) - Evaluation of Tracking Systems in Soccer for the Purpose of Player Substitution
(Andreas Kelz; Bachelor Thesis; 2016) - The Potential of Wearable Technology in Amateur Football – A qualitative study
(Moritz Zieglmeier; Bachelor Thesis; 2016) - Measuring the effectiveness of sports sponsorship on social media – by the example of football players sponsored by adidas
(Julia Serafin; Bachelor Thesis; 2016) - Determinants of player substitution in football – A qualitative study
(Isa Tümer; Bachelor Thesis; 2016) - Predicting the outcome of football matches – A Literature Review
(Raphaela Dung Nguyen; Bachelor Thesis; 2016) - Effectiveness of Sport Sponsorship – A Literature Review
(Florian Krenzel; Bachelor Thesis; 2015) - Gamification in Sports Marketing
(Michael Schulz; Bachelor Thesis, 2015) - The Connected Customer: Designing a self-service information assistant application for Smart Glasses in retail
(Daria Eichner; Master Thesis, 2014)